For Craig Bradley of Ray White Commercial Toowoomba, customer service is "the most important part" of his job.

The Sales and Leasing Consultant's dedication to his clients was acknowledged at the Ray White Queensland Awards held recently, where he received the coveted Client’s Choice Award.

Mr Bradley said a commitment to superior customer experience was embedded within the Ray White Commercial Toowoomba culture. 

"We have a customer satisfaction programme to make sure that we’re providing an unrivalled service and this is just part of our strategy to ensure we can be proud of every transaction," he said.

“It is a huge honour to be recognised - customer service truly is the most important part of what I do.”

The Net Promoter Score forms the basis of Ray White’s Customer Satisfaction Program, and is an internationally recognised customer loyalty metric.

Related Reading: Ray White Commercial Queensland celebrates its 2019 winners

Designed to drive growth and increase business value, NPS ratings are generated by using customer feedback and range from negative 100 to positive 100.

Mr Bradley’s NPS ranking sits at positive 92, one of the highest individual scores in the group.

Ray White Group managing director Dan White said the award illustrated the energy among Ray White staff.

“It fills me with immense pride every year when our state awards are announced and our people are recognised - to see so many individuals performing so well within the group can be put down to hard work and dedication,” he said.

“So many of our members are achieving great things.

"Their commitment to their clients is what delivers such impressive results for our group overall."

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