Identifying the right development site has never been more challenging—or more critical—in today’s fast-moving property market. With zoning changes, shifting land values, and evolving market demands, developers need more than instinct; they need data-driven precision.

Cushman and Wakefield’s Cameron Zamora, who has 13 years of experience in real estate and property development, says tools like Landchecker have become indispensable in his approach. "Having access to high-resolution imagery and real-time planning data gives us a competitive edge in identifying prime development opportunities quickly without the need for constant site inspections," he explains. "In a fast-moving market, leveraging Landchecker’s data ensures our clients secure the best opportunities with confidence and precision."

For developers and investors, access to accurate and timely data can mean the difference between securing a high-growth site and missing out. Landchecker’s Site Finder feature streamlines the process by filtering properties based on zoning, land size, and municipality. Rather than sifting through endless listings, users can pinpoint sites that align with their investment strategies, ensuring time and resources are directed toward high-value opportunities.

Understanding planning permit activity is another critical factor in site selection. Landchecker provides real-time updates on planning applications, delivering new permit alerts straight to users' inboxes. This allows investors to track land use changes, anticipate shifts in commercial demand, and position themselves ahead of the market. Zamora notes that keeping on top of planning activity is key to assessing a site's long-term potential.

Beyond permits and zoning, developers need a clear understanding of a site's physical attributes and historical land use. High-resolution aerial imagery offers a detailed view of a property’s condition, accessibility, and surrounding infrastructure, eliminating the need for frequent site visits. Historical land use analysis further enhances decision-making by identifying whether a site is a greenfield or brownfield opportunity, helping to mitigate risks related to contamination, constraints, and feasibility considerations.

Precinct Structure Plans (PSPs) also play a major role in shaping development potential. These plans outline Victoria’s growth areas and guide zoning and infrastructure development. By integrating PSP data, Landchecker enables users to assess long-term urban expansion strategies with confidence, ensuring sites align with future growth corridors.

As technology continues to reshape the property industry, data-driven decision-making is no longer optional—it’s essential. With its comprehensive insights and advanced analytics, Landchecker is providing developers and investors with the clarity they need to navigate an increasingly complex market, reducing uncertainty and maximising opportunity.

More Landchecker reading:

The outlook for the Australian development industry is shifting

Revolutionising Real Estate: How Technology is Shaping Property Sales | Commo.

Q&A: Navigating the Industrial Market in today’s economic climate  | The Industrialist