Knight Frank has appointed property marketing and communications expert Sally Edvardsen as Partner, Chief Client Officer.

The newly created role will oversee Knight Frank’s franchises, research, creative services, brand marketing, digital marketing transformation and communications.

Ms Edvardsen has more than 22 years’ experience in property marketing across a diverse range of sectors, having previously worked in key national roles for major property developers, owners and agencies including Lendlease, Stockland and McGrath Estate Agents.

Knight Frank Partner, Chief Executive Officer James Patterson said Ms Edvardsen had proven to be an asset to Knight Frank and her extensive experience and knowledge would be invaluable in her new role.

“Sally has a wealth of experience and is highly respected in the property industry,” he said.

“Since joining Knight Frank, she has helped our business to build stronger and more strategic partnerships with many organisations, and she will continue to do this in her new role.

“Our clients are the most important part of our business, with Client Centricity one of our three global strategic pillars, and this is one of the things that sets us apart from our competitors.

“Better understanding our clients through Sally’s role will help us deliver a better service and improve their experience, presenting them with solutions and research to grow their business further.”

Mr Patterson said Ms Edvardsen will be part of Knight Frank Australia’s executive committee, as well as part of the Global Marketing Council helping to drive collaboration and consistency across our international businesses.

Ms Edvardsen said she was excited about taking on the new role.

“This new position will enable me to combine my strong property experience and client insights together with my knowledge of Knight Frank’s people and professional services offering,” she said.

“I am passionate about leading teams through change and innovation, and I feel we have a great opportunity to drive business growth through client relationships and sentiment.”

Knight Frank appoints Sally Edvardsen Chief Client Officer