The product is specifically designed to assist commercial sales and leasing campaigns utilising cloud-based applications, mobility and flexible approaches to digital marketing, giving clients a competitive advantage in an ever-changing industry.

Facey director, Mark Bond said, “the platform has provided us with a superior marketing process and reinforced our competitive advantage.

“We needed a flexible software product that could adapt to change and continually evolve; Surga does that,” he said.

The platform has an integrated customer relationship management system and automatically captures enquiries from Australia’s leading commercial property portals, thereby eliminating the need for manual data entry.  Enquiries can then be classified and reported to owners.  

Charts and tiles can be included in the reports to highlight the most successful lead sources and key indicators such as the number of inspections performed and the number of offers generated for a property.   

Mr Bond said, “when we’re marketing a property, the software uploads all the marketing material to the property portals as well as generating professional listing sheets and EDMs. 

“It’s brilliant as a marketing tool as enquiries from our website and web portals are fed back into our system so nothing is missed. It makes us accountable as well,” he commented. The Facey team has also benefited from the ability to use integrated map searches to find suitable listings or track expiring leases.

Mr Bond said that in this day and age, clients expect instantaneous response, and the platform ensures this is addressed. 

To fulfill the needs of clients seeking industrial space in multiple states, Facey has partnered with companies in other states. Industrial Commercial Partners offer a national presence, including Link Property Services in New South Wales, MLV in Western Australia and FAL Property Group in Queensland.  This required a seamless and flexible software platform that would accommodate the needs of different agencies.

“The Surga platform also proved its worth during pandemic as agents had to rely on digital systems to continue operating,” Mr Bond concluded.

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