Leteicha Wilson, Ray White Commercial Property Management BDE talks about how sometimes commercial agents can overlook the importance of referring an investor and their property over to their property management department.
Sometimes commercial agents can overlook the importance of referring an investor and their property over to their property management department. Most agents focus their energy towards sales and leasing transactions, and may not look beyond that, therefore miss the opportunity to seek the Investors intentions when it comes to property management.
We are in an industry where a client presents themselves to seek out a single service (to sell or lease their property for example), however, agents and the businesses they work in, become more than that. An agent may not only provide a great service by selling an asset, but they can also be a facilitator in providing a client with more than what they’ve come for, helping them with a full package of services for all of their real estate needs. Need a solicitor? The agent can provide a recommendation. Need a broker? The agent can provide a recommendation. Need tradespeople? The agent can provide a recommendation. Need a property manager? The agent can provide one.
The benefit to the agent is not only being able to sell a complete package of services to their client, but the long-term return on investment for them. If a property is referred to their property management department, when it comes time to sell or lease again, that property they've referred will come back to them to facilitate the transaction. It’s an almost guaranteed pipeline of hot listings, and therefore potential deals. If the agent refers a multi-tenanted building to property management, over the course of a few years, they may complete numerous leasing deals and even provide themselves with an opportunity to sell.
It is imperative that agents work closely with their property management departments to ensure clients are serviced from all aspects of the real estate process. As an agent, referring investors and their properties over to property management provides them with repeat business in relation to listings, now and well into the future.