A new Gold Coast real estate technology provider has signalled its intentions to disrupt the status quo of the industry with a new business model designed to enhance the viability of property agents.

Despite unprecedented measures to combat the spread of COVID-19, the Australian property market remains stable amidst the turbulence of the stock market. 

It is within this receptive environment that REAL Specialists group have decided to launch their brand.

Currently, real estate agents often face challenges with outdated management systems and poor organisational support amidst high corporate fees wherein agents are often left isolated in their operations. 

The REAL Specialists system provides all the traditional services of an agency as a platform for sales agents to utilise freely, for a flat-rate fee on a sale.

By forgoing the corporate fees of traditional agency percentages, agents enjoy higher commissions per sale whilst enjoying all the services an agency would typically offer. 

REAL Specialists Director Jared Hodge, Property Management Director Shallain Hodge and Rob Janoff. Source: REAL Specialists

Director of REAL Specialists, Jared Hodge said that enhancing the viability of real estate as a career was one of the organisation’s primary objectives.

“Agents we spoke with were finding it hard to stay in the industry," he said.

"They needed to earn more and they wanted to be more mobile.

“We want our specialists to focus on doing what they do best, while we care for all the backend functions of selling property."

The systems developed by REAL Specialists also unlock additional efficiencies.

Shallain Hodge, REAL Specialists co-founder and Property Management Director, said agencies with rent rolls that struggled for profitability were able to access a rental management service through the agency.

“We've managed thousands of properties," she said.

"Over the years our PM division grew to such a level that we achieved significant economies of scale.

“Real Specialists decided to unlock these efficiencies for other agencies.

"We now offer a rental management service to enhance the margins typically available from a rent-roll, meaning agencies retain ownership while enjoying increased returns."

For more information about the services offered by REAL Specialists, email or phone Jared Hodge via the details provided below.

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