Zara reopened a newly refurbished store at Burnside Village Shopping Centre. Set in a prime location, the store totals nearly 2,000  square metres, spanning two floors. This store was originally launched in  2011 as the third store in Australia. 

The new store features the latest technological innovations from Zara's integrated online and physical store platform. It reflects Inditex and Zara's current strategy of opening stores equipped with the most efficient  technological tools so that customers can live the fashion experience in a  spacious, innovative and more sustainable environment. The quality of  space is a vital part of the concept. 

The interior is predominantly white, clean and neutral with hints of colour and warmth from the wooden furniture and the natural tones of the textiles.  The space integrates the Women's, Men's and Kid’s collections across  two floors. These floors are connected through escalators and a lift. 

INNOVATION IN CUSTOMER SERVICE 

The store at Burnside Village features Zara's latest retail concept for larger stores. It is equipped with the most efficient technological tools to offer  customers a unique fashion experience integrated with the online platform.  Some of the services integrated with the brand's app include a fitting room  reservation service, the ability to search online for items in the store, order  and collect them within two hours and to check available stock. The store  also boasts of an assisted checkout area. 

EFFICIENCY 

Zara Burnside Village operates some of the most advanced energy efficiency systems, a testament to Zara’s full commitment to  sustainability. The measures adopted in this new store reflect this  commitment and include high-efficiency heating and cooling systems,  LED lighting for greater energy savings and the use of materials with less  environmental impact. 

The store is also connected to our Inergy internal platform that centrally monitors the consumption of air conditioning and electrical equipment to  optimize management, identify the most efficient systems, improve  maintenance, and define strategies to reduce energy demand. 

Zara works continuously to reduce the environmental impact of its teams' daily decision-making through a roadmap and milestones for the whole value chain. It also develops reuse and recycling programmes to promote  the circular economy and to reduce waste and the first-time consumption  of raw materials.