Frasers Property Australia’s retail portfolio is Australia’s top performer in terms of customer satisfaction,  according to the 2024 Shopper Sentiment Report by Prescient Research. 

Using the Net Promoter Score+ (NPS+) metric, a methodology developed by Prescient Research and  tailored to suit retail landlords and physical places, Frasers Property achieved the highest result for any  portfolio, more than 30 points or 15% above the neighbourhood centre benchmark. 

For their individual centre typology, Eastern Creek Quarter and Ed.Square Town Centre, both in Sydney, were the country’s top performing centres based on NPS+. 

NPS+ measures customer satisfaction with retail centres and identifies opportunities to improve the customer experience to increase spend, visitation and advocacy. More than just a ‘likelihood to  recommend’, it includes shopper satisfaction, likelihood to return and whether customers view a retail  centre as better than its competitors.  

The outcome of the 2024 NPS+ survey is an important validation of Frasers Property’s retail strategy,  says Felicity Armstrong, General Manager - Retail Investments, Frasers Property Australia. 

“We place a great deal of emphasis on curating and tailoring a retail offer to reflect the local communities  our centres serve. It’s a bespoke approach which means no two Frasers Property centres are the same,  but each plays a distinct and valuable role at the local level,” Ms Armstrong says. 

“Our NPS+ results validate the way we approach the creation and curation of our centres, including how  we manage, maintain and care for our centres to meet locals’ needs with thoughtfully considered activations and strategic programs. This has a big influence on customer satisfaction and loyalty, which  directly benefits our tenants too,” she says. 

David Grant, Research Director, Prescient Research says: “Congratulations to the Frasers Property retail  team. Each of the Frasers Property retail centres are very positively viewed by their shoppers, with  Ed.Square and ECQ taking out their respective size categories. The awarding of Frasers Property as the  highest portfolio-level NPS+ in Australia is well deserved.” 

The 2024 Shopper Sentiment Report by Prescient Research analysed responses from a national sample comparing 123 retail centres with 18 different landlords. The insights uncover how shoppers see retail  centres performing today, and what could be actioned to increase their spend, visitation and advocacy in  the future. 

More Frasers Property Readings 

Frasers Property Australia CEO Anthony Boyd promoted to Group Chief Operating Officer