Leederville will soon be home to SafeStyle, one of Australia’s fastest-growing eyewear brands, with the company securing 364 Oxford Street as its future headquarters. 

The deal, brokered by Sterling Property’s Simon Brady and Brian Neo, marks an important step for the business, which has grown from a Perth start-up into a nationally recognised brand.  

SafeStyle, known for creating Australia’s first stylish, certified safety glasses, has experienced significant growth since its launch in 2018. 

The 1,363sqm site, located next to the Iconic Oxford Hotel, will house SafeStyle’s head office, showroom, and creative studio. 

While settlement has now been completed, the company will officially move into the space in approximately 12  months, following a full refurbishment. 

Sterling Property Principal Partner Brian Neo said SafeStyle’s decision to base its headquarters in Leederville highlights the area’s appeal to growing businesses. 

"Leederville’s mix of retail, hospitality, and business continues to attract brands looking for a well-connected and  vibrant location,” Mr Neo said.  

“SafeStyle has experienced rapid growth, and this move positions them for their next stage of expansion while  keeping their roots in WA.  

“It’s such an innovative brand with a great story and having them set up in Leederville makes perfect sense - it’s a  great fit for both the business and the location.” 

The property provides 1,100sqm of building area over two levels and benefits from Commercial Zoning, offering  flexibility for future use.  

Access via a right-of-way at the rear facilitates logistics and deliveries, and current planning policies allow for  potential redevelopment of up to four storeys. 

The site also includes 27 onsite car bays, with some equipped for electric vehicle charging - an added  convenience for staff and visitors alike. 

Sterling Property Associate Simon Brady, who co-brokered the sale, said the transaction reflects the continued  demand for high-profile commercial sites in Leederville. 

"This sale shows the confidence businesses have in Leederville as a commercial and lifestyle destination,” Mr  Brady said. “SafeStyle’s move further cements the area as a hub for emerging and established brands alike.” 

SafeStyle Founder Tim Lewis said the move to Leederville felt like a natural fit for the brand. 

"Leederville ticks all the boxes and totally aligns with our ‘Worksite To Weekend’ vibe. There are cafes, bars, a  skatepark, Luna Cinemas, Revo Fitness, and The Re Store just down the road – and the team’s already calling  dibs on Friday lunch spots," Mr. Lewis said. 

"The new HQ gives us the space to grow while creating a place where the team actually wants to come to work. 

"It’s about more than just a new office – it’s shaping the future of SafeStyle and fostering an incredible culture  that will allow the brand to thrive for decades to come. We’re pumped to bring our energy to the heart of  Leederville."  

“Brian and Simon were absolute legends throughout the whole process. Nothing was ever too hard - they were  always on-site when we needed and genuinely backed us to find the right fit. They’ve been just as excited as we  are to bring this next chapter to life." 

SafeStyle General Manager Lewis Dienelt said the new headquarters would be a defining step in the company’s  journey. 

"We’re creating a space that reflects who we are - showcasing our customers, products, ambassadors, and  charity partners.  

“Not long ago, we were packing orders from bedrooms. Now we’ve got a home in one of Perth’s most vibrant  neighbourhoods - it’s a big moment for the brand." 

SafeStyle’s new headquarters is expected to be completed in 2026, bringing another dynamic business to the  heart of Leederville. 

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